Promotional Graphic Design (Due Date - 30/8/2013)

In this unit of work you have the opportunity to design, produce and evaluate a design for a Promotional Graphic Product. You are to develop a client brief for a business or organisation that requires promotional advertising for their business. This could be advertising for one of their products, services or generally promoting their business or organisation. You are to use the design process to solve the design solution and demonstrate skills in using appropriate drawing skills and graphic design software to create the design concept for the client. Advertising products that you may produce could be: - Press adds, brochure designs, web page designs, billboards, corporate identity (logo – letterhead, business card etc.).

Download Assessment Rubric for this Task.


Things to include in your project.

• Design Brief
• Action Plan
• Timeline - Gantt Chart
• Finance Plan - Spreadsheet of costing & budget
• Evaluation Criteria
• Function
• Aesthetics
• Research for information and inspiration
• Brainstorming & idea generation
• Cognitive organiser
• PMI Charts (Plus, Minus, Interest)
• Brainstorming - Idea List
• Mind Map
• Future Wheel
• Concept Board
• Thumbnail Sketches of ideas for imagery and text.
• Thumbnail Sketches with experimentation with Design Elements & Principles
• Design Elements
• Line
• Shape - Form
• Geometric
• Organic
• Tone
• Texture
• Colour
• Schemes - complimentary, harmonious/analagous,
• Warm & Cool
• Letterform - Fonts
• Serif
• Sanserif
• Script
• Decorative - Display
• Design Principles
• Composition
• Balance
• Symmetrical - Formal Design
• Assymmetrical - Informal/Dynamic Design
• Hierarchy - Order or importance
• Focal Point
• Empahasis - Dominance
• Contrast
• Size
• Cropping
• Relationship
• Design Grid
• Rule of Thirds
• Repetition - Pattern
• Development and Refinement of Ideas
• Concept Designs & layouts (Mockups & Prototypes) on Computer using either Photoshop, Illustrator or InDesign.
• Experimentation with a variety of techniques, material and media
• Production
• Final Graphic Artwork in appropriate format for client
• Evaluation
• Evaluation throughout the design project - use annotations within your development work that explain your design decisions, explain the effectiveness of your designs, what worked and what didn't.
• Analysis and evaluation of functional and aesthetic aspects of your design - evaluate the effectiveness of the design elements and principles that you have explored in your design, what worked well and what didn't. Has your design achieved it's intended function.
• Written evaluation on the success of your design related to evaluation criteria outlined in your design proposal above.