FOOD PACKAGE DESIGN - Due 25/05/2013

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OBJECTIVES OF TASK

• Invent an original food product and design packaging for it, or
• Redesign and existing package for a food product.
• Design the surface graphics for all sides of the package, including nutrition label and bar code.
• Use fonts that fit with the overall design and are effective at communicating information about the product

DESIGN BRIEF

Outline a written work brief that addresses the following areas (Max 200 Words)

• What is the product?

Product name and manufacturer must be shown and include a brand identification.

• What is the general purpose of the product?

You need to be creative and innovative so the package creates graphic impact and brandidentification ‐ the product stands out from others at the point of sale.

• Who is the audience/target market for your packaged food product?

Packaging must be directed to the target audience. You need to demonstrate they know what attracts this particular audience ‐ what are the needs of this audience?

• What is the specific purpose?

The manufacturer wants the packaging to attract, promote/ advertise, and sell the product.

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RESEARCH

You will explain how packaging design relates to the product being marketed to a specific audience

Find 2 food products online.

a. Name of the Food Product:
b. Include an image of the packaged food product.

c. What are some characteristics of the product? (example: low-carbohydrate, caffeinated, berry flavored…)

d. Who is the audience/target market? Who does this design appeal to? (example: kids, athletes, vegetarians, people trying to loose weight…..)
e. Analyse the effectiveness of the package design by filling out the following table.

Factor of Design	Positive	Negative
Function
Aesthetics (How it Looks)
Health & Safety
Ergonomics
Environmental Consequences
Quality

 

Design aspects - elements & principles

Example: green background

How the design relates to the product

Example: Reminds you of vegetables and makes people think this is healthy

1.

2.

3.

1.

2.

3.

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BRAINSTORM IDEAS

Brainstorm a list of things related to the subject of the food product. eg. Lemonade

• Lemon
• Yellow
• Sun
• Sour
• Lemon Tree
• Leaves
• Juicy
• etc.

Then collect photographs and illustrations of these images and paste them into your visual diary.Make a list of the characteristics and positive benefits of your product. eg.

• Gives you energy
• Great flavour
• Healthy
• low-carbohydrate

Make a list of images that would help demonstrate these benefits. eg.

• An athlete
• Active healthy person
• Images that represent the flavour

Then collect photographs and illustrations of these images and paste them into your visual diary.

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SKETCH IDEAS OF IMAGES TO BE INCLUDED ON THE PACKAGE

From your collection of photographs, make sketches of ideas for your illustration to be included on your package. You do not need to include the text that goes on the package at this stage, just the image. You may like to experiment with your image in Adobe Illustrator and stylize and simplify your image. Below is an example of an image that has been simplified and stylized.

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EXPERIMENT WITH THE DESIGN ELEMENTS

With your illustration experiment with the design elements.

• Color – try using warm and cool colors to make objects come forward or go back. Try using complimentary colors (Opposite on the color wheel to create contrast. Try using harmonious colors (Next to each other on the color wheel) to create harmony in the design.
• Line – try adjusting the thickness of lines to change the style of the illustration.
• Shape – try taking out the lines and using flat shapes for your design. Try using geometric shapes or just organic shapes.
• Tone – try using different tones and shade to give your objects Form and make them look 3 dimensional.
• Texture – try using different textures to help describe the surface of the fruits.

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EXPERIMENT WITH FONTS

There are no right or wrong typefaces - there are only effective and ineffective ones.If you've ever had to squint or "work" to read something, you've probably been the victim of an inappropriate font.Just as people tend to form an opinion by your appearance, the first impression of type is also important.If you want your business to be taken seriously, you need to choose fonts that reflect this. Don't use a casual or script font when a credible, more traditional typeface would be more appropriate.How to Choose an Effective FontAsk yourself these questions to help choose an appropriate font for your graphic material.What is the tone of this project?Fun, happy, credible, serious. Choose a font that reflects the tone.What font best reflects the content?If you're talking about insurance, you want a font that is open, easy to read and looks business-like. A leaning font with a cute feel is going to contradict this.Choose the mood that you want to convey on your food package.Now type out the name of your Food in 5 different fonts that you think reflect this mood.Check out these links below for some different ideas for fonts.

Da Font

Fonts for Kids

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Submit all work from this point for assessment on 24/03/2013

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STRUCTURAL DESIGN OF YOUR PACKAGE

Now that you have completed your illustration and chosen your font you now need to experiment with the shape and form of your package. This is known as structural design. You will need to work out what it will look like as a 3d shape and how it will look when it is unfolded as a 2d shape. This is known as a package dieline. This is a good website to help you get started with ideas for shapes of your package. You can used other websites as a resource for working out the shape or your package (search for packaging dieline templates). Be creative in your shape design but make sure that you look at both the functional and aesthetic aspects of your design.

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DESIGN PRINCIPLES - Surface Graphics Layout

Now that you have completed the structural design of your package you need to experiment with the placement of the illustration and the text within your package format using the design principles.

• Complete a symmetrical design for the package surface graphics
• Complete an asymmetrical design for the package surface graphics
• Complete a design of your food package focusing on visual hierarchy of information.
• Create a design using cropping.
• Create a design focusing on contrast.
• Create a design using repetition or pattern.
• Create a design experimenting with the figure and ground spaces (positive & negative) try using counterchange.

When you have completed these designs choose your best design and create your final surface graphics using either Adobe Photoshop or Illustrator.Print your final package designs on the color printer and paste them onto pasteboard. Then construct your 3D package pasting it together to create a prototype of your package and hand in for assessment. A prototype is an early sample or model built to test a concept or process or to act as a thing to be replicated or learned from. Create a google sketchup model of your package design applying the surface graphics to the side of the package model. Use either jpeg or png files from photoshop and apply them as textures to the side of the package. Make sure you package is created to scale.

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Year 9&10 Graphics Exam Revision Semester 1

Below is a list of the areas that you should study for your Graphics Exam. Make sure you refer to the rest of the year 9&10 Graphics blog when studying and refer to your folio projects.

• Types of designers
• Package Designer - Designs the structure of a package for a product and also the surface graphics of the package.
• Graphic Designer - Design with text and images - creates layouts
• Interior Designer - Creates the design for interiors of building with an emphasis on  function and aesthetics including colour schemes.
• Product Designer - Designs everyday products ranging from cars to televisions.
• Architect - Designs the structure and appearance of buildings.
• Fashion Designer - Design the function and aesthetics of garments & clothing.
• Web Designer - Design the layout and visual appearance of websites.
• Multimedia Designer - Designs the visual appearance and function of Multimedia products such as computer games for entertainment and education.
• The Design Process
• Design Brief - documentation of a design need for a client. Revise what needs to be documented in a design brief.
• Research - revise what resources a designer uses to research their design problem. eg. internet, books, magazines, existing graphics etc.
• Developing & Refining Design Ideas - revise how designers develop their initial ideas for their designs, how they develop their ideas and how they refine their final choice of design.
• Production of Final Solution - revise what a prototype is and the techniques that designers use to produce their final designs.
• Evaluation
• Design Elements and how they can be applied in a package design.
• Line
• Shape
• Tone
• Texture
• Colour
• Letterform
• Design Principles and how they can be applied to a package design.
• Composition
• Balance - Symmetrical & Assymmetrical
• Hierarchy (Order of importance)
• Cropping
• Contrast
• Repetition - Pattern
• Figure & Ground (Positive & Negative space)
• Types of technology a designer will use through the design process when producing a package design.
• Design Brief - Wordprocessing
• Research - Internet
• Developing Ideas - Mind mapping software - (Mindmeister)
• Production - 3D modeling - Google Sketchup, Adobe Illustrator, Adobe Photoshop.
• Choosing Fonts
• Review section on fonts under logo design projects steps.
• Evaluating the success of a design (2 Main Areas)
• Function - how it works
• Aesthetics - how it looks
• What is a prototype?
• You will need to create some designs on your exam so practice design and drawing skills for your exam.

Exam Revision Year 9&10 Graphics Semester 2

Below is a list of the areas that you should study for your Graphics Exam. Make sure you refer to the rest of the year 9&10 Graphics blog when studying and refer to your folio projects.

• Types of designers
• Graphic Designer - Design with text and images - creates layouts
• Interior Designer - Creates the design for interiors of building with an emphasis on  function and aesthetics including colour schemes.
• Product Designer - Designs everyday products ranging from cars to televisions.
• Architect - Designs the structure and appearance of buildings.
• Fashion Designer - Design the function and aesthetics of garments & clothing.
• Web Designer - Design the layout and visual appearance of websites.
• Multimedia Designer - Designs the visual appearance and function of Multimedia products such as computer games for entertainment and education.
• The Design Process
• Design Brief
• Research
• Developing & Refining Design Ideas
• Production of Final Solution
• Evaluation
• Design Elements and how they can be applied in logo design.
• Line
• Shape
• Tone
• Texture
• Colour
• Letterform
• Design Principles
• Composition
• Balance - Symmetrical & Assymmetrical
• Hierarchy (Order of importance)
• Cropping
• Contrast
• Repetition - Pattern
• Figure & Ground (Positive & Negative space)
• Types of technology a designer will use through the design process
• Design Brief - Wordprocessing
• Research - Internet
• Developing Ideas - Mind mapping software - (Freemind)
• Production - 3D modeling - Google Sketchup, Adobe Illustrator, Adobe Photoshop.
• Choosing Fonts
• Review section on fonts under logo design projects steps.
• Evaluating the success of a design (2 Main Areas)
• Function - how it works
• Aesthetics - how it looks
• What is a prototype?

Shop Design

Design Brief

You have just invested your money into a block of land and the building of a shop which will be situated in a busy shopping centre of our class town. Your shop will be 12 metres deep and 6 metres wide. You are to include a storage area within this space, this area should be situated at the back of the shop and be 4 metres deep and 6 metres wide. The design of the shop will involve 2 drawings.

• A floor plan including storage and customer area. showing the arrangement of furniture and space.
• A 3D model of the shop created using Google Sketchup

You will also be required to create a walkthrough animation of your shop interior which will give your client a good understanding of what the shop will look like before it is built.

Process for designing your shop

• Choose the type of shop you wish to design, this could be any type of shop from a sports shop to a pet shop. Brainstorm and come up with a name for your shop.
• Make a list of all the items that will need to be included in your shop. eg. furniture, counter, shelving etc.
• Next to the list of items write down the dimensions (sizes) of each of the objects.
• Using Adobe Illustrator create a scaled down plan drawing of your shop. The shop should be drawn to scale. The scale is 2cm = 1 metre.
• Next to the plan drawing of your shop in Adobe Illustrator, draw up the plan view of the items that will go in your shop, they should be drawn to scale. The scale is 2cm = 1 metre.
• Now experiment with placing these items onto your floor plan grid. Make sure you take into consideration how people will move around the shop, where they walk, stand or sit. Consider the requirements for the shape and size of various areas, and the positioning of exits, entrances, walls and furniture.
• Note: There is a restriction on where the entrance of your shop will be located, it must be situated on the 6 metre side of your shop.
• Save and printout your final shop plan.

3D Model

• Using google sketchup you are to use the floor plan created previously in Adobe Illustrator as a basis for building up a 3D model of your shop.
• The shop must be created to the correct scale and proportion.
• Using the appropriate tools within google sketchup create the "shell" of the shop putting in all walls, doors and windows, leaving the roof off at this stage.
• Now that you have the "shell" of the shop, create your own furniture or use resources from the 3d warehouse to furnish your shop.
• Apply an appropriate colour scheme to your shop using a colour scheme that relates to the corporate identity of the shop logo that you have completed in your "shop logo design" assessment task.
• Add any signage to the shop as well as your corporate logo that you have previously designed.

Logo Design - Due 22/03/2011

• First start by brainstorming a list of objects or things that relate to the business or organisation that you are developing a logo for. (Create a concept map using the simplemind+ iPad app)
• Choose 3 or 4 or these objects that you think will best symbolise and represent the business.
• Collect as many photographs of these objects as you can from different angles and positions.

• Choose the view that when developed into a pictograph (silhouette) will be easily recognised, eg. the side on view of a runner will be better than a front on view.
• Place the photograph into Adobe Illustrator and use the drawing tools to trace over the photograph to develop your symbol.

Experiment with the Design Elements:

• Shape – Now that you have the 2D outline of your objects experiment with different shapes to contain the object. eg. square, circle etc. Experiment with parts of your objects breaking out of the shape as well as being contained fully within the shape.

• Colour – Now experiment with colour. Try using warm and cool colours together to make things come forward and recede. Experiment with complimentary colours – opposite on the colour wheel to create contrast. Try using analagous colours – next to each other on the colour wheel to create a harmonious design.

• Texture – Experiment with texture within the shapes to create interest in the design.
• Tone – Experiment with tonal gradients in your design.

• Line – Experiment with different line thicknesses in your design.
• Letterform – Finally experiment with different types of letterform.

Letterform (Typefaces)

There are no right or wrong typefaces – there are only effective and ineffective ones.

If you’ve ever had to squint or “work” to read something, you’ve probably been the victim of an inappropriate font.

Just as people tend to form an opinion by your appearance, the first impression of type is also important.

If you want your business to be taken seriously, you need to choose fonts that reflect this. Don’t use a casual or script font when a credible, more traditional typeface would be more appropriate.

Just as people tend to form an opinion by your appearance, the first impression of type is also important.

If you want your business to be taken seriously, you need to choose fonts that reflect this. Don’t use a casual or script font when a credible, more traditional typeface would be more appropriate.

How to Choose an Effective Font

Ask yourself these questions to help choose an appropriate font for your graphic material.

• What is the tone of this project? Fun, happy, credible, serious. Choose a font that reflects the tone.
• What font best reflects the content?

If you’re talking about insurance, you want a font that is open, easy to read and looks business-like. A leaning font with a cute feel is going to contradict this.

Choose the mood that you want to convey in your graphic design.

Now type out the name of your Business, Organisation or Product in 5 different fonts that you think reflect this mood.

Check out these links below for some different ideas for fonts.

Da Font

 Now complete the Animated Logo Task.