Client Details
Provide the name and contact details of the client (This may be fictitious)
Description of Client
Describe your client in the third person. Provide relevant details about their age, beliefs, size of their business, number of employees, personal lifestyle, or aspirations. Your description should sum up quickly and concisely so remember to use descriptive words.
Description of Design Problem
Provide an overview of the visual design problem faced by your client. This description should include a short background of where the design problem came from and what challenges are faced by your client. It should indicate what devices will be used to solve the visual design problems, but should not include a detailed explanation of how the design problem will be solved.
Visual Design Presentation
Indicate the format of the visual design, i.e. poster, postcard, visual identity and its application on business cards/signage/letterhead etc.
Description of Visual Solution
Provide a short description of the proposed communication solution.
Purpose & Function of the Visual Design
Outline the purpose of the visual design to be presented.
Audience
Describe the audience(s) for the visual design. Refer to age, gender, demographics, socio economics.
Context
The context is where the visual design will be found.
Constraints
What constraints has the client place on the visual design solution? For example, will the business logo use spot or offset printing? Is the Tshirt design limited to a certain number of spot colours? Is there a limitation to the size or gsm of the paper to be used? Is there a size restriction to the house? Is there a financial constraint? What is the deadline or time constraint for the job to be finished?
Approach to the Design Process.
How will you approach the design process to solve the visual design problem?
